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Course Description

What do you want to do and make and how can you monetize it? Students learn and reflect on the basics of defining, planning, establishing, and sustaining a meaningful art or design business. The course will focus on visioning, planning and leadership skills, but will also cover pitching, marketing, promotion, developing a client base or audience, and pricing. Guest speakers who have launched their own businesses (representing a wide range of art and design disciplines) present best practices through a guest speaker series.

Notes:

- Through weekly Zoom meetings, students will work under the guidance of instructor expertise to achieve their work in a virtual studio environment.

- Prerequisites: none

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