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Course Description

Students learn to understand and define their target customer when designing and developing their brand. Students will learn how to develop a customer profile and perform market research on their target group and brand competitors. Students will learn how to perform competitive research and market analysis. This course strengthens students to identify their creative voice and position themselves in the market.

Following this workshop, students can advance to "Launching a Startup Brand" to further their knowledge about starting up a brand.

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