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Course Description

Students will learn the necessary steps and information on what it takes to launch their own startup brand. From intellectual property protection to legal requirements, students will formulate their ideas and prepare a road map for their business. Students will perform market research, develop brand positioning, and create sourcing, product development, and pricing strategy. Coursework will guide and prepare each student to enter the marketplace with their startup brand.

Students may also take "Developing your Brand and Identifying a Niche" to complement knowledge about starting up a brand.

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