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Course Description

This 3-day workshop is designed for aspiring key art designers and enthusiasts with an interest in key art, movie poster design, and art direction. Participants benefit from learning from an expert in the field who will share their work and speak about their role/experiences within the industry, while providing professional review of a working idea that is ready for critical feedback. Through 3 sequential lecture presentations and critiques, students will gain hands-on experience and knowledge with the key art production workflow as it exists in the entertainment industry and develop a working idea to execution stage in between sessions. Students will develop their own key art design, based on a screenplay assigned by the instructor, through 3 stages:

The Formation”: Planning, production (including illustration, and photography), and the creative brief.

The Revelation”: Preparing a sketch and design elements

The Judgment”: Executing final artwork (special guest visit from the film industry marketing department)

 

Topics will focus on topics related to the business of key art design and demonstrate example artworks at each stage of the process.

 

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