Course Description

Why is Nike a global leader in the shoe and apparel business? Why is Amazon #1 in the U.S. for online shopping? Why is Starbucks #1 for coffee? While great products and services are certainly an important part of the equation, an equally important ingredient is the ability to develop, manage, and maintain a powerful brand. But what exactly is a brand? Why are they important? What does a brand mean to the end user? In its purest form, a brand represents our collective thoughts and feelings about a company over time. But how are those thoughts and feelings created in the first place?

In this class we begin to answer those questions by designing your own brand! We will explore the principles of branding and the key elements that go into building and designing an effective brand. Finally, we will learn to think both creatively and critically about the processes used in the advertising and business world to build and manage successful brands.


All K-12 and Pre-College students are required to complete and return a K-12 and Precollege Mandatory Forms Packet prior to admittance into the classroom. Students will not be permitted to attend without this.

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