XGRD5022 - Designing Your Vision: Creating a Cohesive Brand Identity

Course Description

This interactive online seminar is perfect for all creatives looking to come up with cohesive brand visuals for their website and social media. Under the expertise of Agnes Pierscieniak, designer, artist, and founder of Crave Workshops, students develop an individual brand presence and build a sustainable creative business by clarifying, refining, and elevating the values and visuals associated with their brand. 

Students learn essential tools that help with launching a dream business in a well branded package through achieving:

• Interactive brand survey
• Road map that refines brand clarity
• Case study inspiration for cohesive brand design
• Decision process for color, fonts, and imagery that can be useful for online design assets