Course Description

Selling your artwork or working hourly is not the only way to make money as a creative person. Learn about the opportunities for retaining ownership, licensing, and earning royalties.  This course covers all the ins and outs: art themes, product categories, portfolio requirements, contracts, negotiation, branding, marketing tradeshows, publicity, and working with agents. Step-by-step demonstrations include applying for trademarks and copyrights, submitting work to manufacturers, and self-publishing visual content with print-on-demand technology. Students learn the basics of how to get started and develop a strategic plan to license their work.


- Through weekly Zoom meetings, students will work under the guidance of instructor expertise to achieve their work in a virtual studio environment. In addition, students take part in select course activities at their own time; course content will be posted on a weekly basis based on the scheduled meeting date.

- This course does not provide certificate credit.

- Prerequisite: None


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Section Title
Licensing Your Art and Earning Royalties
7:00PM to 9:00PM
Jul 14, 2021 to Aug 18, 2021
Schedule and Location
Contact Hours
  • On-Line Distance Learning
Delivery Options
Course Fee(s)
Potential Discount(s)
Materials List
  • Note-taking Materials 

Course Requirements: 

  • This course requires you to have a computer with an internet connection; camera and mic to participate in an online course setting; and ZOOM Web Conferencing App installed.

Section Notes
  • All times are listed for Pacific Daylight Time (PDT).

  • Course teaching method: Combined Asynchronous/Synchronous

  • Asynchronous: Taught through an online learning environment, allowing for flexibility with scheduling of the student's participation in activities. Includes organized discussions, posts and replies to messages, and uploaded multimedia and resources.                                                                                      

  • Synchronous: Taught through an online learning environment, allowing for the instructor and students to meet during scheduled times. Includes lectures, demos and discussions via Zoom.

  • Course details subject to change. Please check this page regularly to verify information. After registering for a course, visit your student profile page for updates.

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