Selling your artwork or working hourly is not the only way to make money as a creative person. Learn about the opportunities for retaining ownership, licensing, and earning royalties. This course covers all the ins and outs: art themes, product categories, portfolio requirements, contracts, negotiation, branding, marketing tradeshows, publicity, and working with agents. Step-by-step demonstrations include applying for trademarks and copyrights, submitting work to manufacturers, and self-publishing visual content with print-on-demand technology. Students learn the basics of how to get started and develop a strategic plan to license their work.
- Through weekly Zoom meetings, students will work under the guidance of instructor expertise to achieve their work in a virtual studio environment. In addition, students take part in select course activities at their own time; course content will be posted on a weekly basis based on the scheduled meeting date.
- This course does not provide certificate credit.
- Prerequisite: None