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Course Description

Seven students a a lage table working on their laptops and overseen be an instructor

Successful brands use visual storytelling to shape consumer perception and build lasting connections. Through hands-on projects and real-world applications, students build a complete visual brand system from concept and research to execution and implementation. Focusing on professional standards, students use industry tools to create polished portfolio pieces, including logos, promotional items, and web and social assets. Discussions and case studies will explore branding fundamentals, generational marketing insights, the impact of brands as cultural influencers, and emerging trends in the branding landscape. The course emphasizes critical thinking, art direction, and consistency across brand touchpoints.

Prerequisites

Specific coursework required for Certificate Students, all other students should have equivalent experience.

Knowledge of  Typography, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign recommended

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Design for Branding and Marketing
Type
Online
Days
M
Time
6:00PM to 9:00PM
Dates
Jun 01, 2026 to Aug 03, 2026
Schedule and Location
View Details
Contact Hours
30.0
Location
  • On-Line Distance Learning
Delivery Options
Online  
Course Fee(s)
Tuition non-credit $650.00 Click here to get more information
Potential Discount(s)
CEUs
3 CEUs
Instructors
  • Frankie Hamersma
Materials List
  • Please check back soon for the link to the Course Requirements and Material Lists.

Section Notes

  • Student must be 18+ years of age to enroll.
  • This course includes 30 hours of class time plus at least 15 hours of homework time.
  • All times are listed for Pacific Daylight Time (PDT).
  • Course teaching method:  Synchronous
    • Synchronous: Taught through an online learning environment, allowing for the instructor and students to meet during scheduled times. Includes lectures, demos and discussions via Zoom. 
  • Course details subject to change. Please check this page regularly to verify information. After registering for a course, visit your student profile page for updates.
  • Note: Instructions on how to access course content are sent out in the 24-48 hours before a class begins. If you register for a class less than 24 hours in advance, please reach out to the Extension office at 310-665-6850 or extension@otis.edu. The Extension office is open M-F from 8:30 am - 5:00 pm. Students who register within 24 hours before the first class meeting may experience a delay in accessing the course.
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