XGRD1159 - Design for Branding and Marketing

Course Description

Successful brands use visual storytelling to shape consumer perception and build lasting connections. Through hands-on projects and real-world applications, students build a complete visual brand system from concept and research to execution and implementation. Focusing on professional standards, students use industry tools to create polished portfolio pieces, including logos, promotional items, and web and social assets. Discussions and case studies will explore branding fundamentals, generational marketing insights, the impact of brands as cultural influencers, and emerging trends in the branding landscape. The course emphasizes critical thinking, art direction, and consistency across brand touchpoints.

Applies Towards the Following Certificates

• Graphic Design : Required Courses