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Course Description

Seven students a a lage table working on their laptops and overseen be an instructor

The most recognized brands effectively use the visual devices of branding to influence how consumers perceive their companies, products, and services. Students create their own brand identity from ideation to execution, including problem-solving, research, art directing, system development and application standards. Using industry standard digital tools, students produce portfolio pieces (including logo, business card, packaging or promotional items, ad, and website landing page) that showcase their ability to design in the context of branding and identity.  Topics include marketing basics, branding and generational differences, brands as social influencers, and the future of branding. 

 

Prerequisites

Specific coursework required for Certificate Students, all other students should have equivalent experience.

Knowledge of Typography, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign recommended

Applies Towards the Following Certificates

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Section Title
Design for Branding and Marketing
Type
Online
Days
Su
Time
10:00AM to 1:00PM
Dates
Feb 02, 2025 to Apr 13, 2025
Schedule and Location
View Details
Contact Hours
30.0
Location
  • On-Line Distance Learning
Delivery Options
Online  
Course Fee(s)
Tuition non-credit $625.00 Click here to get more information
Potential Discount(s)
CEUs
3 CEUs
Instructors
Materials List
Section Notes
  • Student must be 18+ years of age to enroll.
  • This course includes 30 hours of class time plus at least 15 hours of homework time.
  • No Meeting Date(s): 3/23/25
  • All times are listed for Pacific Daylight Time (PDT).
  • Course teaching method:  Synchronous
    • Synchronous: Taught through an online learning environment, allowing for the instructor and students to meet during scheduled times. Includes lectures, demos and discussions via Zoom. 
  • Course details subject to change. Please check this page regularly to verify information. After registering for a course, visit your student profile page for updates.
  • Note: Instructions on how to access course content are sent out in the 24-48 hours before a class begins. If you register for a class less than 24 hours in advance, please reach out to the Extension office at 310-665-6850 or extension@otis.edu. The Extension office is open M-F from 8:30 am - 5:00 pm. Students who register within 24 hours before the first class meeting may experience a delay in accessing the course.
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