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Course Description

In this course, students design unique and creative ads for their portfolios. Focus is on producing professional work that demonstrates strong concepts, engaging visuals, as well as interesting headlines and body text. Students are provided with a variety of  briefings that closely resemble what an art director receives at an agency from its marketing department. Assignments consist of single ads, as well as ad campaigns. Students also analyze a wide variety of advertisements and commercials. Lectures include history of advertising; how to approach different generations; the designer’s responsibility in advertising; the role of social media in advertising; how advertising can lead social change; and prominent national and international advertising agencies and their work.

Prerequisites: Working knowledge of graphic design, Adobe Photoshop and Illustrator or InDesign.

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Section Title
Advertising Design
Type
Online
Days
Sa
Time
9:30AM to 12:30PM
Dates
Feb 12, 2022 to Apr 23, 2022
Schedule and Location
Contact Hours
30.0
Location
  • On-Line Distance Learning
Delivery Options
Online  
Course Fee(s)
Instructors
Materials List
Section Notes
  • This course includes 30 hours of class time plus at least 15 hours of homework time.
  • No Meeting Date(s): 3/24/2022
  • All times are listed for Pacific Daylight Time (PDT).
  • Course teaching method:  Synchronous
    • Synchronous: Taught through an online learning environment, allowing for the instructor and students to meet during scheduled times. Includes lectures, demos and discussions via Zoom.
  • Course details subject to change. Please check this page regularly to verify information. After registering for a course, visit your student profile page for updates.
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