XGRD3000 - Advertising Concept and Design

Course Description

Learn the fundamentals of a design campaign. In this course, students develop design skills, aesthetic approaches, and strategies to produce advertisements in various formats with attention to typography, copy, and layouts. With exposure to historical and current case studies, students learn professional workflows relevant to marketing design industry environments. Students complete assignments including campaigns that exist in various formats including billboards, social media, and publications.

Applies Towards the Following Certificates

• Graphic Design : Required Courses