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Course Description

An instructor comments on various advertising posters

Learn the fundamentals of a design campaign. In this course, students develop design skills, aesthetic approaches, and strategies to produce advertisements in various formats with attention to typography, copy, and layouts. With exposure to historical and current case studies, students learn professional workflows relevant to marketing design industry environments. Students complete assignments including campaigns that exist in various formats including billboards, social media, and publications.

Prerequisites

Specific coursework required for Certificate Students. All other students should have equivalent experience.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Section Title
Advertising Concept and Design
Type
Online
Days
M
Time
7:00PM to 10:00PM
Dates
Feb 09, 2026 to Apr 27, 2026
Schedule and Location
View Details
Contact Hours
30.0
Location
  • On-Line Distance Learning
Delivery Options
Online  
Course Fee(s)
Tuition non-credit $650.00 Click here to get more information
Potential Discount(s)
CEUs
3 CEUs
Instructors
Materials List

Section Notes

  • Students must be 18+ years of age to enroll.
  • This course includes 30 hours of class time plus at least 15 hours of homework time.
  • No Class Meeting(s): 2/16/2026 & 3/23/2026 
  • All times are listed for Pacific Daylight Time (PDT).
  • Course teaching method:  Synchronous
    • Synchronous: Taught through an online learning environment, allowing for the instructor and students to meet during scheduled times. Includes lectures, demos and discussions via Zoom.
  • Course details subject to change. After registering for a course, visit your Extension Portal to view the information you will need to know about your course(s) including materials list, classroom details, online resource links, etc. Be sure to check your Student Portal regularly for course updates and changes.
  • Note: Instructions on how to access course content are sent out in the 24-48 hours before a class begins. If you register for a class less than 24 hours in advance, please reach out to the Extension office at 310-665-6850 or extension@otis.edu. The Extension office is open M-F from 8:30 am - 5:00 pm. Students who register within 24 hours before the first class meeting may experience a delay in accessing the course. 
     
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