In this course, students design unique and creative ads for their portfolios. Focus is on producing professional work that demonstrates strong concepts, engaging visuals, as well as interesting headlines and body text. Students are provided with a variety of briefings that closely resemble what an art director receives at an agency from its marketing department. Assignments consist of single ads, as well as ad campaigns. Students also analyze a wide variety of advertisements and commercials. Lectures include history of advertising; how to approach different generations; the designer’s responsibility in advertising; the role of social media in advertising; how advertising can lead social change; and prominent national and international advertising agencies and their work.
Prerequisites: Working knowledge of graphic design, Adobe Photoshop and Illustrator or InDesign.