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Course Description

An instructor comments on various advertising posters

Learn the fundamentals of a design campaign. In this course, students develop design skills, aesthetic approaches, and strategies to produce advertisements in various formats with attention to typography, copy, and layouts. With exposure to historical and current case studies, students learn professional workflows relevant to marketing design industry environments. Students complete assignments including campaigns that exist in various formats including billboards, social media, and publications.

Prerequisites

Specific coursework required for Certificate Students. All other students should have equivalent experience.

Applies Towards the Following Certificates

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