XGRD3000 - Advertising Concept and Design

Course Description

In this course, students design unique and creative ads for their portfolios. Focus is on producing professional work that demonstrates strong concepts, engaging visuals, as well as interesting headlines and body text. Students are provided with a variety of briefings that closely resemble what an art director receives at an agency from its marketing department. Assignments consist of single ads, as well as ad campaigns. Students also analyze a wide variety of historical and current advertisements and commercials. 

Applies Towards the Following Certificates

• Graphic Design : Required Courses