XGRD4100 - Personal Branding and Marketing Kickstart

Course Description

Join this immersive workshop designed to equip aspiring creatives and entrepreneurs with the essential knowledge and insights to build powerful personal brands and create effective marketing strategies. In today's competitive business landscape, establishing a strong personal brand has become a crucial element for success for various creative fields. This workshop delves deep into the principles of personal branding, helping individuals understand how to define their unique value propositions, discovering their authentic voice, and creating a compelling brand story that resonates with their target audience. Through practical exercises and real-world case studies, individuals will also explore the fundamentals of marketing research used to tailor business goals. By the end of the workshop, participants will be equipped with the knowledge and tools to develop a strong personal brand that sets them apart from the competition and gain fundamental knowledge for crafting a marketing strategy. No prior knowledge is needed for this workshop!

Notes: 

- This course does not provide certificate credit.