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Course Description

student working on computer

This hands-on course explores leading AI tools used across design, advertising, and digital content production. Building on foundational knowledge developed in "Creative Direction for AI,” students learn tools such as Adobe Firefly, MidJourney, and Runway. Through hands-on practice with generating imagery, they move beyond familiarity toward intentional decision-making in their workflow. Students experiment with AI for image generation, design variation, layout, motion, copy, and workflow automation, integrating these tools into existing creative pipelines. The course prioritizes ideation and production workflows, helping creatives move from concept to deliverable faster while maintaining creative intent and professional quality.

Prerequisites

  • In addition to completing Creative Direction for AI, students should have a working knowledge of Adobe Photoshop and Adobe Illustrator.
  • Students who do not already have a working knowledge of Photoshop and Illustrator are encouraged to consider enrolling in Digital Design Tools: Media or Digital Design Tools: Print in Fall 2026. 

Applies Towards the Following Certificates

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